CRYPTO MARKETING MANAGER

Responsibilities

• Creating and executing a clear performance marketing strategy & execution plan across various paid media channels

• Identifying customer segmentations and channels to effectively target NFT/crypto natives and newbies

• Developing and managing digital prospecting and re-marketing campaigns

• Managing budgets and campaigns across all digital channels to drive strong return

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Performing data analytics that support marketing plan

Requirements

• A degree or diploma in Marketing, Business Administration or related fields

• Prior experience developing and executing growth sprints

• Solid experience in campaign and channel analysis, including Google Analytics experience

• Sharp analytical skills and be able to leverage data, metric, analytics and consumer behaviour trends to drive actionable insights and recommendations

• Deep interest in the web3 space and are involved in crypto/NFT

• A desire to own the business and build things from scratch

• Tech-savvy skills and are a strong communicator

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